For several decades, the Fair Trade approach offers an effective alternative to reduce the disparities caused by the conventional business and gives back to man his central role in trade.
Fair Trade is a commercial partnership based on individual responsibility and respect, whose objective is to achieve greater equity in global trade. It contributes to sustainable development by offering better conditions of production and better trading conditions and by securing the rights of marginalized producers and workers.
Fair trade is more than just trading. It proves that greater justice in the trade world is possible. It highlights the need to change rules and practices of conventional trade and shows how a successful business can also put people first.